In other words, the Fabindia look was created "in dialogue over decades together with designers, buyers and artisans", according to Jane Lynch, an anthropologist at Yale University who has researched the firm. "Fabindia clothes are made of cotton, easy to wear, light. They have a familiarity of tradition and a cool quotient," says Meeta Mastani, co-founder of Bindaas Collective, a social enterprise that sources directly from craftspeople.