Emerging data suggests employees are indeed becoming more ethically driven. In a recent study from California-based management consultancy Blue Beyond Consulting, seen by BBC Worklife, 80% of US and Canadian workers surveyed stated it was important that company values were consistent with their own. However, there also appears to be a disconnect: only 57% of employees reported that their values did actually align, with only around half of respondents stating that a misalignment would actually lead them to quit.