Indeed, with the exception of The Matrix, filmmakers have tended to portray the internet as something inherently corporate and transactional – whether that"s imagining it as the plaything of eccentric wealthy geniuses, as in Ready Player One, or as a place that trades on intellectual property in 2018 kids" animation Ralph Breaks the Internet, which sees video-game characters embark on an adventure traversing the web, visualised as a virtual city completely saturated in brands.